Onepoint - Visual Proposals to Enhance the Brand Identity
As part of my Web Design Bachelor's degree apprenticeship at Onepoint, I had the pleasure of participating in the production of visuals to enhance the brand identity. The brief was to integrate the "O" of Onepoint into visuals ranging from dreamlike to realistic.
Here is a small selection of the work completed, including some of my favorite visuals.
Please note that these visuals are the property of Onepoint.
Technology
For the first image, I chose to combine a VR headset, a kingfisher, and a time-lapse of high-speed transportation to illustrate the rapid pace of technological advancements, internet connections, and a new way of thinking and designing things.
The second image is an ode to video games, and in particular to Minecraft, featuring rather cubic mineral resources. The fruit grenade is a metaphor for those used in FPS (First-Person Shooter) games and in the game Hades. All of this is presented with a VR headset on a young person for immersion and to emphasize the inclusion of this genre.
Environnement
To raise awareness among its clients and support its environmental commitments during tendering processes, Onepoint wanted impactful visuals illustrating its responsibility. I therefore chose to incorporate a green eye into the "O" of Onepoint to represent our focus on nature, which is important to observe and protect. A branch and a few bees represent our favorite pollinators, essential for our ecosystem.
Diversity et inclusion
To create visuals that all Onepoint employees could identify with, Onepoint asked graphic designers to emphasize diversity. Having a personal affinity for vitiligo, which I find beautiful, I wanted to submit a proposal that included this characteristic. I am also concerned about people with visual impairments, given that my work also involves integrating digital accessibility into the screens I create.
Onepoint's poles
To create a visual representation of each Onepoint hub worldwide, we developed a series of images for the cities and countries where a Onepoint hub is located. I thoroughly enjoyed discovering iconic landmarks from cities and countries I haven't yet visited.