The St Laurent d'Aubigny trip.
As part of my MBA UX-UI (bac+5), one of our teachers, Mr. Sébastien MEUNIER, gave us a course on interactivity. We had a brief: to create an interactive journey of St Laurent d'Aubigny, the creator of the fictional luxury brand Lumétys.
Instructions
The task was quite simple: predict the next advertising campaign for Lumétys, a famous (fictional) luxury brand. To do this, Sébastien Meunier had set up an AI trained to behave like Saint Laurent d'Aubigny. The advantage was that none of the groups would have exactly the same instructions, which offered an element of discovery for everyone during the presentation. Some of us had to produce a campaign for watches, others for different luxury products. But the overall instruction was to produce an interactive campaign. In our case, Saint Laurent asked us for a kind of treasure hunt leading up to the customer discovering their product. I won't tell you any more, in case you want to try it out for yourself!
The team
For the realization of this project I had the pleasure of working with the following team (from left to right): CLEMENSON Anthony, AGUILLON Maelys, BAKHOUCHE Janna, and myself.
Resources and group work
To carry out the project successfully, and given its simplicity, we created a Teams group in which we divided the tasks. Maëlys took care of the sounds, Janna the images, Anthony the interactive elements in Figma, Janna and I the script, and finally, I took care of the prototype.
The game
This game was created by the team in two or three days. To allow you to enjoy it to the fullest, you can click the button below.Please note that this requires a Figma account. There are 6 possible endings... in case you'd like to try them all!
To get the most out of the experience, I suggest you configure Figma as follows: Click on the settings icon (two vertical lines with small round sliders) in the top right corner, then on "fit width and height":
